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Breeze Up Bonus comes to an end

2011-01-17

Britain and Ireland's leading sales companies yesterday expressed hope that the growing impact of the Racing Post Yearling Bonus would help offset the loss of its breeze-up counterpart. The Racing Post Breeze Up bonus, which ran for two years was initiated by leading consignors and funded by vendors and sales companies. This year's breeze-up calendar includes Goffs sale at Kempton, DBS at Doncaster, Tattersalls Craven, and new sales from Brightwells and Tattersalls Ireland. Henry Beeby, chief executive of Goffs and Managing Director of DBS said: "We're hoping that the end of the breeze up bonus won't have too much of a negative effect given that the majority of horses at the breeze ups will be in the Yearling Bonus Scheme. The success of the Yearling Bonus Scheme has overtaken the breeze up scheme, which was the original inspiration for the yearling bonus". A replacement breeze up incentive scheme from the sales companies is not on the cards according to Beeby. "We had a sales race attached to breeze up sales a few years ago but it didn't really capture the imagination, so we dropped it quite quickly. It would be hard for an individual sales company to introduce an incentive scheme to better the yearling bonus. Tattersalls marketing director Jimmy George agreed that the RP Yearling Bonus Scheme will soften the impact of the breeze up bonus's end. "Because the vast majority of the breeze up horses are eligible for the Yearling Bonus I think that will limit the effect of the breeze up bonus's withdrawal. All of the self-help schemes that have sprung up in the last couple of years, including the Yearling Bonus have been very well received".